High-quality image assets play a pivotal role in guiding users through digital sales pathways. When using compressed raster graphics for this purpose, it is crucial to ensure both visual appeal and performance efficiency. JPEG images, due to their lightweight format and widespread support, are often selected for visual storytelling in marketing funnels.

  • JPEGs provide fast loading times across devices
  • They support progressive rendering, enhancing user experience
  • Effective for product previews, testimonials, and background visuals

Tip: Avoid excessive compression–maintain clarity where call-to-action elements are displayed.

For best results in structuring a conversion pathway using image assets, content creators should align each step with a purpose-driven visual. This approach maintains user engagement and minimizes bounce rates.

  1. Start with an attention-grabbing header image
  2. Follow with a series of contextual visuals
  3. Conclude with an action-inspiring closing graphic
Funnel Stage Recommended Image Type JPEG Quality Setting
Awareness Hero banner 80%
Consideration Feature highlight 75%
Decision Testimonial snapshots 85%